In the United States, a dietary supplement is defined under the Dietary Supplement Health and Education Act of 1994^[10] (DSHEA) as a product that is intended to supplement the diet and contains any of the following dietary ingredients:

• a vitamin
• a mineral
• an herb or other botanical (excluding tobacco)
• an amino acid
• a concentrate, metabolite, constituent, extract, or combination of any of the above

Bodybuilders and physical trainers use whey protein to increase lean muscle growth. This form of protein helps muscle recover from injury or intense physical training. Studies have shown that ingesting additional protein in the form of wheysupplements helps the body produce additional muscle.

Endurance training places abnormal stress on the bones and muscles of the human body. Whey protein benefits include enhanced recovery time for endurance training. Whey protein supplements help replenish the body with fuel and essentialamino acids to assist in speeding recovery time and muscle stimulus.

As with all supplements, protein should be taken in moderation. Too much protein can damage both the kidneys and liver. This is because the amino acids produced by protein synthesis must be processed through the kidneys and liver.

There are a many types of protein supplements available today. These include whey, soy, egg, and casein. Each protein has specific characteristics and benefits. Whey protein benefits include the fact that this supplement is a faster digestible protein, which can be processed by the human body in less than one hour. This makes whey protein a good choice as a supplement for ingestion immediately after a workout.

Whey protein isolate is produced from the milk of cows. It is the purest from of animal protein available today. The primary whey protein benefits include weight management, healthy bones, immune system support, and better management of dietary nutrition.

Most whey protein products contain a large amount of and non-essential acids. These acids play an important role in low-carbohydrate, high-protein diets. This form of protein is good for low-fat diets because it does not contain unwanted saturated fats and cholesterol. Substituting whey protein for red meat can be a good healthy choice.

Information provided by Wise Geek

Dr. Smoothie Brands manufacturer of Smoothie-Ceuticals will also be exhibiting while offering samples to taste at their booth#1440. The Athletic Business Conference & Expo features the industry’s leading trade show, a one-stop resource that lets you try and compare the full range of innovative components to build, equip, renovate or operate your facility and programs.

For more information visit http://athleticbusinessconference.com/trade-show/

What is fiber? Fiber is the the portion of fruits, nuts, grains and legumes (peas, beans, etc.) that can’t be digested. Meat and dairy products do not contain fiber. there are two kinds of fiber – soluble and insoluble.

Insoluble fibers are the rough, chewy parts of wheat kernels, apple skin, vegetables and nuts.  Essential to the cellular structure of plants, insoluble fibers include cellulose, hemicelluloses and lignin.

Soluble fibers include pectin gums, mucilages and algal polysaccharides. The gummy essence of oat bran and the mushy center of cooked beans reflect the soluble substances of fibrous foods and soluble fiber’s ability to soak up water.

Why is it good for you? People with diets high in fiber have lower incidence of colon cancer, diverticulosis, hemorrhoids, gallstones, diabetes and most forms of heart disease. A  high fiber diet contributes to the reduction of disease risks by increasing fecal bulk and decreasing the time it takes food to go through the gastrointestinal track, reducing cholesterol levels and helping to control blood sugar levels.

“It is the total dietary pattern that is linked to reduced risk of disease,” says Bruce Trock, PhD and cancer epidemiologist at The Fox Chase Cancer Center in Philadelphia. “Looking at all of the studies together, what we find is that a diet that is high in grains, vegetables, and fruits which also is a diet high in fiber, is clearly protective against colon cancer and possible cardiovascular diseases.”

How much fiber is enough? Average Americans consume between 5 and 11 grams of fiber daily. The National Cancer Institute advises 25-35 grams a day. “People should increase their intake of fiber by increasing the foods from all the fruit, vegetable and grain sources,” Dr. Trock says. Health Professionals caution against making a leap from low to high fiber too fast. It may result in intestinal distention or cramping. Increase your intake gradually over a 2-week period.

Founded in 1997, Dr. Smoothie Brands continues to be the leader by providing products that are healthy, nutritious and cost effective. Each product is artisan crafted delivering excellence and a unique taste profile that is unparallel in the specialty beverage industry.

The 100% Crushed line is available in 16 flavors and is 100% fruit with no added sugars. This line is fortified with vitamins & minerals and contains over 4 servings of fruit in each 20 oz. beverage. The Classic line has 9 flavors and is fortified with vitamins and minerals. Both lines feature No artificial colors, flavors or preservatives and are free of high fructose corn syrup.

Café Essentials® is a complete, all natural, healthy gourmet specialty beverage line that includes cocoas, mochas, chai, vanillas and specialty flavors. Café Essentials Naturals are the perfect fit with consumers and shop owners looking to save money while enjoying the healthy benefits of a natural product. Café Essentials Naturals have the clean, real taste designed to let the natural ingredients shine through.

Another product line featured in the new catalogs is the Smoothie-Ceuticals line made up of nutritional complements that can be added to a smoothie, hot beverage or frappe for additional health benefits. The complete line offers several functional blends, proteins, individual nutra-ceuticals and whole food botanicals.

This specially formulated blend functions as a body cell builder by combining over  35 raw natural complex multiple vitamins and mineral, plus 19 body building amino acids. You can add Doctor’s Garden to a smoothie, frappe to get the raw foods your body needs, plus the nutty taste is great and adds a nice texture.

With several products to choose from, Smoothie-Ceuticals are the perfect solution for any shop to add to their menu that customers will really appreciate. Consumers are looking for more ways to stay healthy, by offering functional blends not only will it improve the health value of the beverage but your customers will be happy.

Ginkgo Biloba increases and normalizes circulation by relaxing the blood flow to  the brain, thereby improving brain functions. May have antioxidant properties in the brain, the retina of the eye and the cardiovascular system which may  help prevent age related decline in brain functions.

Our botanicals combine 10 to 20+ powerful extracts, leaf and root powders in an uncompromising formulation of optimally enzyme active cold pressed raw whole food rice bran, rice solubles and whole soy powder. This synergistic blend assists with the proper absorption of these powerful botanicals and delivers more than 77 antioxidants, 18 amino acids and other phyto-nutrients.